Through this new agreement, all TV 2 production partners now have full access and unlimited use of West One Music’s catalogue for TV 2 commissions and co-productions.
This collaboration marks a significant step in West One Music’s expansion in the Nordics. It strengthens its role as a premium music provider for the world’s leading broadcasters and media industry. This is an exciting period of growth at the global company, recently demonstrated by the announcement of the game-changing partnership with Avid, which brought the entire music catalogue directly into Avid Media Composer, streamlining editors’ workflows.
TV 2 production teams now benefit from West One Music’s lightning-fast, innovative search platform and world-class music catalogue.
TV 2 is the company behind Denmark’s most-watched channel, TV 2, and the country’s leading streaming service, TV 2 Play. Since 1988, it’s been a central part of Danish media. Today, it delivers an extensive range of programming—news, entertainment, drama, sports, lifestyle, and documentaries—and operates multiple channels, including TV 2 News, TV 2 Echo, TV 2 Charlie, TV 2 Fri, TV 2 Sport, and TV 2 Sport X.
Nick Leonard, Creative Sales & Music Manager | the Nordics & the Baltic States
“We are thrilled about our partnership with TV 2. TV 2’s proven expertise in producing content that cultivates national identity and shared cultural experiences aligns perfectly with our mission to amplify impactful narratives. Their continuous innovation in content creation and audience engagement positions them as a true trailblazer in the broadcast landscape.
This collaboration marks an exciting new chapter for West One Music in the Nordics, significantly expanding our reach to broader audiences and enabling us to contribute to the rich tapestry of Nordic storytelling”
Eddi Jensen, CFO, Pineapple Entertainment
“It’s fantastic to see West One Music become an official music partner with TV 2. We’re pleased to be included in this new venture and look forward to gaining access to their talented artists and extensive music catalogue for our future productions. This partnership will no doubt help elevate the creative possibilities for the content we produce.”
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