Working closely with the team at BX branding agency, we created a sonic logo package for Kesimpta, a revolutionary prescription medicine created by the pharmaceutical firm Novartis and used to treat adults with relapsing forms of multiple sclerosis. Our brief was to encapsulate the core values of liberation and precision into a unique 3-5 second audio logo befitting the product and brand. We thoroughly researched audio usage in the pharmaceutical space and created something simple yet highly effective: a pure and precise sounding accent that gives a nod to how the product is administered, followed by a warm, wholesome resolution–all created from a unique sound palette that feels organic, without the use of traditional instrumentation.
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