CHORAL USAGE IN RSPCA’S CHRISTMAS ADVERT

'You and Your Kin' used in 2024 Advert

19 Nov 2024

West One Music Group has been used in the 2024 RSPCA Christmas advertOur track ‘You and Your Kin‘ (Choral Version) is taken from our ‘Christmas Voices album, a collection of festive choral arrangements of popular Christmas songs. With traditional choir and heartwarming ‘doorstep’ versions featuring children’s voices.

Our joyful choral arrangement of “We Wish You A Merry Christmas” hauntingly helps retell the true story of events that took place in Merseyside. This emotive advertisement encourages viewers to support the RSPCA’s Christmas Rescue campaign. The campaign is crucial for the RSPCA, which anticipates its emergency line will be busier than ever this winter due to the cost-of-living crisis.

The advert tells the true story of two starving Staffordshire bull terrier-type puppies, Jack and Poppy, abandoned by their owners. A neighbour had reported their suspicions about the puppies’ abandonment, and the RSPCA arrived to find Jack and Poppy only hours away from death. Fortunately, both puppies survived after emergency veterinary treatment and have since been rehomed with loving families.

By ‘Joining The Christmas Rescue’ and donating, you will help the hardworking staff—rescuers, veterinary teams, branches, and many more—give animals the love and treatment they deserve.

Production Agency: Mrs Baxter

Track Used: You and Your Kin (Choral version) 

Scroll down to watch the advert…

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